IDX Real Estate Websites

What Are Integrated IDX Real Estate Websites?

Integrated IDX real estate websites creates search engine “crawlable” pages for each listing on your site – which could include all of the listings in your MLS.  These “crawlable” pages means that your site has literally thousands of pages that can be seen by major search engines. The more pages you have, the more opportunity you have for your site to rank well in Google and Bing. If done properly, these “crawlable” landing pages should contain keywords that are relevant to the market area that your buyers are searching for: keywords like neighborhood name, schools, attractions, etc.

All LiveWire Solution platforms IDX real estate websites use integrated IDX as well as schema micro tagging to ensure our sites are taking advantage of all the SEO advantages available.

What Is IDX and Why Is It So Important?

IDX stands for Internet Data Exchange and it is the policy instituted by the National Association of Realtors (NAR) to govern how MLS member participants can display active MLS listings information on their websites. In simple terms, IDX allows you to show the listings in your local MLS on your website for marketing purposes, allowing you to add thousands of listings in a customized format. IDX is sometimes called Broker Reciprocity or IDD.

How Does the IDX Appear on a Realtor’s Website?

There are basically two ways to implement IDX real estate websites: framed IDX and integrated IDX.

What is Framed IDX?

Integrated, framed… what’s the difference? Let’s skip the techie talk and dig into what’s really important for your real estate website: search engine optimization or what we call SEO.

Framed IDX is a cheaper solution. If you use framed IDX, it appears to the search engines that you are displaying a page within your website, but it is not actually on yourrealestatewebsite.com.

Instead, the property search and listing results appear on your idxvendorsite.com and this core functionality is hosted by an outside vendor.

What does a framed IDX look like? There are a few ways you can tell if your IDX is framed. First, check to see if it belongs to a different URL or a subdomain.

Another way to tell if your site implements a framed IDX solution is if you have to manage your listings on a separate platform from your site. Do you manage your homepage content on one platform while managing listings on another site?  If that’s the case – then your IDX feed is most likely framed.

What is Integrated IDX?

An integrated IDX solution creates search engine “crawlable” pages for each listing on your site – which could include all of the listings in your MLS. These “crawlable” pages means that your site has literally thousands of pages that can be seen by major search engines. The more pages you have, the more opportunity you have for your site to rank well in Google and Bing. If done properly, then these “crawlable” landing pages should contain keywords that are relevant to the market area that your buyers are searching for: keywords like neighborhood name, schools, attractions, etc.

Why Does Integrated IDX Matter?

The more content you have on your site, the more potential customers you can catch. An integrated IDX website allows your website to have thousands of pages indexed by Google, Bing, and other search engines.  This creates thousands of landing pages that include opportunity keywords such as subdivision names, addresses, zip codes, and condominium building names among other fields. Listing remarks for the properties add to the content value of the pages since each property has unique remarks. The MLS inventory is constantly changing so does your website, a frequently updated system attracts Google robots to crawl your website more often than other real estate websites.  Every Realtor pays their dues to their local MLS. Why not get the full SEO benefit from your membership?