It’s no secret that a vast majority of people start their home search online. Consumers want access to instant information regarding any topic with just a click of a mouse, in the comfort of their own home without having to talk to anybody.
The question is… How do I become part of the conversation?
Establishing and maintaining a strong online presence is a critical component of a comprehensive marketing plan.
Let’s break down the basics.
What is SEO?
SEO stands for Search Engine Optimization. SEO is a process that allows your real estate website or blog to gain organic web traffic through search engines like Google, Bing and Yahoo.. In other words, SEO is what you will use to lure potential customers to your website and blogs, where they can gain insight on your business and services.
What is local SEO?
Local SEO is a highly effective form of local online marketing for real estate agents. It allows local businesses to promote their services to local customers at exactly the time they’re looking for your type of business.
Local SEO removes the guesswork from local marketing. It’s not like dropping leaflets through a letterbox or putting an ad in a local paper which may or may not be seen by someone interested.
But I’m not a tech wiz…how do I make sure I am going to be found?
Make sure your website uses integrated IDX.
Why this matters: An integrated IDX solution creates crawlable pages for each listing on your site – which includes all of the listings in your MLS. These crawlable pages means that your site has literally thousands of pages that can be seen by major search engines. The more pages you have, the more opportunity you have for your site to rank well in the search engines.
Search engines love fresh content and an integrated IDX solution on your real estate website provides fresh data constantly. What could be easier than letting your IDX solution do the heavy lifting when it comes to SEO?
The LiveWire Solution provides integrated IDX with real-time updates. Make the switch if your current provider does not offer integrated IDX with real-time updates.
The critical geeky question to ask your website provider:
Don’t stress out about not knowing the intricacies of what this means. The question will be a simple yes or no answer. If the answer is no, or you are unable to get an answer at all, give us a call!
Do you use Schema?
Why schema is important: Incorporating structured data into your website is essential in the ever changing playing field of online marketing. Two ways that structured data helps with SEO are first, by helping search engines identify the type of content provided on your website and second, by creating better visibility in the SERPs with rich snippets. In turn this can result in higher click-through-rates and better positioning in the results. Structured data allows you more influence over what search engines understand and get from your website.
Claim your Google My Business Page
Why this matters: It’s Google, they make the rules. Trust us, just do it! On a serious note: A Google My Business profile is essential for local SEO. It’s free to set up and will enable you to appear in local search results for queries specific to your products or services. Follow this link and you will be walked through on how to claim your page. https://www.google.com/business/
The path to local SEO dominance starts by making sure your real estate website provides integrated IDX and Schema,org language, followed by claiming your Google Business Page. The LiveWire solution is a great choice if you are looking to become a powerhouse in your local market.